Are You a “Secure Digitizer”?
Managing Director, Global Security Sales Organization, Asia Pacific & Japan
Technology, Digitization, Security
In my last blog, I talked about the intensively competitive environment, where 4 out of 10 incumbents in each industry will be displaced by digital disruption. With digital business models, products and services, we see digital disruptors, generally startups and agile firms, disrupting in a range of industries. For example, Ninja Van, a last-mile logistics company in Southeast Asia, is disrupting the e-commerce logistics industry with its innovative technology-based solutions to offer logistics services, while Uber, an American multinational online transportation network company, is disrupting the taxi industry status quo - with its Uber app, users can now request a private car in any city where the service is available. Lazada, Southeast Asia’s number one online shopping and selling destination, provides customers with an effortless shopping experience. Customers can shop anytime, anywhere via their computers and mobile phones. What these examples say is clear – in the digital age, agile firms now harness the power of digital to create new sources of value that improve the customer experience and scale up their offerings.
In order to compete and thrive in the digital age, established companies must pursue digital business transformation. True digital transformation means organizational change driven by digital technologies and digital business models, and it requires a strong cybersecurity foundation. Organizations that make cybersecurity an integral element of their digital growth strategies are uniquely positioned to take advantage of new innovations and growth opportunities. Without the right cybersecurity, companies are forced to be cautious and follow lengthy processes that give disruptors pivotal opportunities to erode their existing business and threaten their future plans and opportunities.
“Secure Digitizers” Compete to Win
In Cybersecurity as a Growth Advantage, a thought leadership global study examining the impact of cybersecurity on digitization, we have uncovered a new market segment – the “Secure Digitizers”. These “Secure Digitizers” appear best positioned to contend with digital disruptors and outperform other incumbents because they are strongly committed to growth through digital business models and offerings, with cybersecurity as an essential foundation. Our study shows that 95% of the “Secure Digitizers” believe digital is very important to their current growth strategies, and nearly 90% believe it will be “much more important” for growth in the next 2 years, compared with 58% and 35% respectively for other established companies. In addition, “Secure Digitizers” are much more engaged in cybersecurity issues than their peers, with more than 60% strongly agreeing that, “as a leader, I consider cybersecurity to be my responsibility”, versus 31% of their peers. With this in mind, their approach to cybersecurity is more proactive and aggressive: they will employ dedicated cybersecurity resources, provide funding for cybersecurity initiatives and actively incorporate cybersecurity tools and best practices into their operations.
Position Cybersecurity at the Center of Digital Processes
Furthermore, “Secure Digitizers” are more prepared to address potential cybersecurity challenges in key digital technology areas – analytics, Internet of Things (IoT) and cloud computing. They are more confident about incorporating digital technologies into their business in ways that allow them to innovate faster and accelerate time to market. “Secure Digitizers” also position cybersecurity at the center of their digital processes, recognizing its importance as an engine for digital business transformation and investing accordingly.
Furthermore, “Secure Digitizers” are more prepared to address potential cybersecurity challenges in key digital technology areas – analytics, Internet of Things (IoT) and cloud computing. They are more confident about incorporating digital technologies into their business in ways that allow them to innovate faster and accelerate time to market. “Secure Digitizers” also position cybersecurity at the center of their digital processes, recognizing its importance as an engine for digital business transformation and investing accordingly. For example, mobile payments company Square includes cybersecurity right from the start of its product design, considering it an essential process rather than a late addition. Their cybersecurity experts also collaborate actively with their executives and designers when the company designs new internal processes, ensuring that an understanding of cybersecurity is present at all levels of the company to keep the company safe from hackers and data leaks. Watch the video if you want to learn more from Mike Dahn, head of Data Security & Industry Relations at Square, for his insights on the importance of viewing cybersecurity as a growth enabler.
Measuring the impact of cybersecurity protection is also an important practice for “Secure Digitizers”, and they have very detailed processes for determining the effectiveness of cybersecurity initiatives on their functional organizations. These processes measure a wider range of inputs, including the effect on digital assets and the right level of cybersecurity investment.
To evolve your company’s cybersecurity practices to support innovation and growth, following in the footsteps of the “Secure Digitizers” can lead you to win in today’s intensively competitive environment. Remember that if you aren’t already a “Secure Digitizer”, you risk disruption both from existing competitors and from new players who are proactively building their cybersecurity foundations and who have full confidence in implementing digital processes and technologies that fuel innovation and growth.functional organizations. These processes measure a wider range of inputs, including the effect on digital assets and the right level of cybersecurity investment.
There’s never been a better time to learn more about and consider these best practices for your own organization, to become a “Secure Digitizer” and compete to win.
LinkedIn: Cisco Security page