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Helping Partners Capture Asia’s Digital Growth Opportunity

Helping Partners Capture Asia’s Digital Growth Opportunity
Vicki Batka talks about Cisco START and the opportunity for partners.
Helping Partners Capture Asia’s Digital Growth Opportunity READ FULL ARTICLE

Helping Partners Capture Asia’s Digital Growth Opportunity

Vicki Batka
Managing Director, Partner Organization, Asia Pacific & Japan (APJ)

December 16, 2016
  • Press Release

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  • Technology, Digitization

As Asia goes digital, the business environment is transforming more rapidly than ever before. Technology is driving this change, and we are seeing business models evolve and moulded by the forces of digitization.

There is no better example than Asia’s small-and medium-sized businesses (SMBs). As these companies wake to the digital era and strive to meet the demands of digitization, they are transforming, reinventing and redefining themselves while demanding the latest technologies at more affordable prices. Meanwhile their “digital native” customers want greater flexibility.

So what does this mean for you, our partners? Well, it’s an opportunity: an opportunity to improve profitability and grow new business.

Enter Cisco START – a new initiative from Cisco, designed specifically for SMBs, providing access to enterprise-class technology at affordable prices. All backed by the strength, trust and reliability of Cisco.

Scope, Scale and Speed 

Cisco START provides you with the opportunity to bring Cisco’s top-of-the-line technologies right to the doorstep of your customers. A portfolio designed to provide scope, scale and speed to help SMBs build the foundation to drive Asia’s digital future.

Cisco START is developed with simplicity in mind. Specifically, we’re going to make it easier for you to do business with us: to access the latest technology; with dynamic competitive pricing that allows for customer flexibility; and simplified offerings alongside dedicated Cisco support.

But that’s not all. The Cisco START portfolio is comprehensive enough to meet any customer need – getting you through the door to start those important conversations. We are also offering enhanced incentives and rebates to help grow your bottom line. And, for you as our committed partner, we are throwing a sizeable bulk of our marketing machine behind Cisco START to ensure that the word is spread far and wide.

Committed to Partners

As the head of Cisco’s Asia Pacific & Japan (APJ) Partner Organization, I want to reiterate our commitment to increasing business opportunities for you, our partners. In addition to expanded and improved offerings such as Cisco START, you’ll begin to experience simpler purchasing options, increased channel efficiencies and more standardization across the board when it comes to products and processes.

Excited? Well I definitely am. I want to help each of you capitalize on the growth opportunities here in Asia as we stand ready to embrace a breathtaking economic, social and digital transformation. It’s an exhilarating prospect for the region, and the right time to expand your IT journey with Cisco.

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