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Making ASEAN businesses truly digital with a dynamic, intuitive and intent-based network

Making ASEAN businesses truly digital with a dynamic, intuitive and intent-based network
Many key drivers for a thriving digital economy are already in place in ASEAN. Cisco's Intuitive Network is the best tool for ASEAN businesses to thrive in their digital transformation journey.
Making ASEAN businesses truly digital with a dynamic, intuitive and intent-based network READ FULL ARTICLE

Making ASEAN businesses truly digital with a dynamic, intuitive and intent-based network

Naveen Menon @naveenmenon2017
Cisco Systems
President, ASEAN

June 27, 2017
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Making ASEAN businesses truly digital with a dynamic, intuitive and intent-based network

Many key drivers for a thriving digital economy are already in place in ASEAN. Nearly four million new internet users in Southeast Asia (SEA) will come online every month for the next five years, growing the region’s user base from 260 million to 480 million by 2020.

This makes Southeast Asia the world’s fastest growing Internet region with a potential for online spending to rise to $200 billion by 2025, on the back of predominantly young and increasingly middle class mobile users[2]

These developments mean that there is a prime opportunity for businesses to start, strengthen and sustain their digital journey in Southeast Asia to capitalise on the potential $1 Trillion potential incremental GDP by uplift by 2025 due to digitisation.

While businesses may believe that starting their digitisation journey is about taking their businesses online and engaging audiences across the readily available touchpoints, the reality may not be as simple. Instead, it may require taking a long hard look at their network infrastructure to understand whether it has the strength, capabilities, security and vitality to truly support their digital economic aspirations.

Paving the way for the New Network

The path to digitisation requires a digital network that evolves beyond just connectivity. This new network must enable business innovation, generate insights and create positive customer experiences. It has to reduce cost and complexity with new orchestration and automation capabilities, while helping to protect the business with an architecture designed for security.

These are the key components of the Cisco Digital Network Architecture (DNA) introduced last year. The open, extensible and software driven architecture for digital business complements Cisco’s market leading, data center based Application Centric Infrastructure (ACI) technology by extending the policy-driven approach and software strategy throughout the entire network; from campus to branch, wired to wireless, core to edge.

The success of its roll out, coupled with positive customer experiences have made it possible for us to expand the Cisco DNA offering to include intuitive and intent-based networking solutions, also known as the New Network.  Cisco’s New Network can anticipate actions, stop security threats in their tracks, and continue to evolve and learn. This is designed to help businesses unlock new opportunities and solve previously unsolvable challenges in an era of increasing connectivity and distributed technology.

Real life, right now

Such capabilities may seem too technical for ASEAN businesses, particularly SMEs where technology investment is a low priority or too aspirational for non-traditional IT businesses whose digitisation journey may still be fairly nascent. 

Nevertheless, digitisation is already transforming businesses in every industry, and real-life applications and benefits of the New Network’s capabilities are already seen today. For example, the New Network will enable businesses to connect billions of devices to its platform, identify them almost instantly, know what’s trustworthy and what isn’t, and draw exponential value from these connections. Such a feat, which used to take weeks and months even if it was possible, can now be done in a matter of minutes.

Likewise, by automating some of the very complex IT aspects of the business, organisations can reduce the labour-intensive cost of network repair and maintenance; making it a valuable, cost-effective investment in the long run. This can free up budgets and resources for them to invest in expanding their market reach, and employing the best talents in areas of the business that really matters.  

Growing steadily, securely

At the core of all this is trust. Cisco’s New Network technology is a fully integrated, single system that is both intelligent and highly secure. Today, almost half of cyber-attacks are hidden in encrypted traffic and this number keeps growing.

Cisco’s Talos cyber intelligence and machine learning can analyse metadata traffic patterns, identify the fingerprints of known threats even in encrypted traffic, without decrypting it and enable data privacy. Cisco is the only player in the industry that can enable IT to detect threats in encrypted traffic with up to 99% accuracy and with less than 0.01% false positives. As a result, the new network provides security while maintaining privacy.

Such capabilities could not have come at a better time for businesses in ASEAN, where 29% of the region’s organisations have faced attacks by Advanced persistent threat (APT) actors in the past year. This figure is higher than the global average of 27%[1], proving that ASEAN businesses are becoming more susceptible to cyber-attacks and should start looking at ways to protect themselves better. 

ASEAN, with a population of 622 million and a projected gross domestic product (GDP) of US$2.5 trillion last year, is the seventh largest global economy with the potential to become the world’s fourth largest by 2050[2]. It is indeed a prime market for the digital economic transformation and with that the opportunities for the region’s businesses to become renowned global players.

With the New Network, Cisco is changing the fundamental blueprint for networking with reimagined hardware and the most advanced software. This shift from hardware-centric to software-driven networking will enable customers to experience a quantum leap in agility, productivity and performance. This is the best tool for ASEAN businesses to not only survive but also thrive in their digital transformation journey.




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