Team engagement is tough: fortunately Cisco Webex has your back
MD, Collaboration APJ
Innovation, People and Culture, Thought Leadership, Cloud, Collaboration
Competition*. As individuals, teams, and companies we strive to constantly stay ahead of our competitors. We know that the small stuff makes a great difference: if every sales person in the team closes one more deal per quarter, if we raise our margins by half a percent, if we cut costs by removing one event from our calendar… etc. Leaders at all levels have sleeplessness nights just thinking about it.
I’d like to make the case that to dominate in this new world, we need to focus less on digits, and more on people, communication and collaboration. In fact, research tells us that beating the competition will be a natural consequence from this shift in focus. We know, for example, that enterprises with highly-effective internal communications offer 47% higher returns to shareholders. McKinsey estimates that social tools that enhance communications, knowledge sharing, and collaboration within and across the company, raise the productivity of highly skilled knowledge workers by an astounding 20 to 25%. Diversity has equally high impact: companies with diversity scores above the median generated 38% more revenues from innovative products and services than less diverse businesses.
In short, increased team engagement, effective collaborative technology and diversity efforts will blow your competitors out of the water.
So why is nobody talking about it? I am going to take a wild guess: because it is much harder. Sales percentages, cost and digits are much more tangible than a focus on fairness, a collaborative workplace, easy sharing and team engagement.
Fortunately, in the Future of Work, new digital technology is making collaborative success easier than ever for you and your team. From propelling diversity efforts to online team leadership, automated and seamless technology contributes to solving real-world problems in the workforce. And as for collaborative technology? Well, here is where it gets interesting.
The collaboration software market alone will be worth 8.7 billion US dollars in 2018. Cisco holds a big piece of it – and I am sure our latest Cisco Webex launch will increase our share. Cisco has invested heavily in Collaboration innovation, user experience, design and (cloud) security, because we believe in the power of teams. How your team works together defines your success and whether or not your team – and not the competition – will win.
I am incredibly proud of our latest investment in Collaboration. Aside from some awesome new features, I am confident in our new One Cloud strategy, which unifies all of our collaborative technology into one global IP network backbone, with a converged technology stack and integrated back end system. This simply leads to a great user experience that empowers a more intuitive way to work – open source, easy 1-button joining of meetings, a mobile optimized platform, and most of all FAST. Combine that with award-winning devices and enterprise security and you have a winning ticket.
Our rich modular services, now all under the Cisco Webex brand umbrella, are designed for the way the most innovative teams work, empowering everyone to move work forward, anytime, anywhere, from any device. This delivers more intuitive ways to work and collaborate with one platform, one core user experience and now one brand: Cisco Webex.
*Competition between companies is natural and inspires people to push the boundaries. However, competition between team members kills innovation and productivity. See why here.