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Cisco to change the entertainment industry in Japan using ICT

Cisco to change the entertainment industry in Japan using ICT
Cisco today announced, together with Sony Music Entertainment jointly promote efficient event management and new services for fans using information and communication technology (ICT).
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Cisco to change the entertainment industry in Japan using ICT

July 06, 2018
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  • Vision & Strategy, Technology, Innovation, Thought Leadership, Digitization

Cisco today announced, together with Sony Music Entertainment agreed to jointly promote efficient event management and new services for fans using information and communication technology (ICT). As the new partnership’s first wave of projects, Cisco’s technology will support the Japanese female idol group Nogizaka46’s national tour, which kicks off in July 2018, as well as several of the group’s individual handshake events beginning in the middle of August 2018.

Conventionally, network environments at live events have relied on the support of the venues and on the event staff who normally communicate using the devices and the standard tools available at each venue. Because connectivity and performance vary markedly between venues, adequately ensuring and managing the overall quality of events can be challenging. In the absence of IT specialists on the event staff team, a system and scheme are often unavailable for controlling the network environment, which is an essential infrastructure element for live events alongside the lighting, sound, and power supply. This is the current situation surrounding live entertainment in Japan.

In the U.S. Cisco is a technology partner of the largest live entertainment company, Live Nation, and together they created new customer experiences and business models by connecting venues, artists, and fans via the network. Based on its record of experience and know-how in the U.S., Cisco will address the above challenges in Japan while enabling efficient event management and new services for fans using ICT, with a view to changing the entertainment business together with SME.

The first wave of projects and the Cisco technologies to be used are as follows:

[Nogizaka46 Midsummer National Tour 2018]

  • Constant video conference connection between event headquarters and staff rooms, and WiFi service for staff at Tokyo performances (July 6, 7 and 8, Meiji Jingu Stadium & Chichibunomiya Rugby Stadium)
  • WiFi service for staff at Osaka performances (August 4 and 5, Yanmar Stadium Nagai), Nagoya performances (August 26, 27 and 28, Nagoya Dome), and Sendai performances (September 1 and 2, Hitomebore Stadium Miyagi)

At Nogizaka46’s Tokyo performance, live events will be held simultaneously at Meiji Jingu Stadium and Chichibunomiya Rugby Stadium. In this unique setting, the event headquarters and staff rooms at both venues will be constantly connected by combining Cisco Webex DX, Cisco Webex Room, Cisco Webex Board, and Cisco’s other intelligent and flexible video collaboration systems, which are designed to support diverse conference needs. This will help to ensure efficient live management in a two-venue environment, which will allow staff members to interact as if they were in the same meeting room.

In addition, Cisco’s cloud-based network system Cisco Meraki will be used at the Tokyo performances and at subsequent regional performances. This will allow staff to easily configure and manage networks without the need to employ IT specialists on site while the high-quality WiFi service will facilitate smooth communication between staff members.

[Nogizaka46 individual handshake events]

  • Message board service for fans at individual handshake events beginning in the middle of August 2018

At the individual handshake events, a number of new services for fans will be offered. Using Cisco Webex Board’s whiteboard function, fans at a venue can create handwritten messages for the group’s members and the fans and members can exchange messages.

Following their collaboration on the Nogizaka46 Midsummer National Tour 2018, SME and Cisco will continue working together to deploy new initiatives using ICT in the entertainment business in Japan and also with international markets in mind.

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